Brand relationships

The brand is part of the deal. We know who to call.

Thunder has run flagged hotels himself, so brand talks start with real experience.

15+ hotel transactions as buyer or seller over decades of ownership
Personally ran flagged hotels
Top-level brand contacts
Six brand families

Every franchised sale runs through the brand.

Every franchised hotel sale runs through the brand: change of ownership, new franchise application, PIP. Thunder’s top-level contacts, built over decades in the business, help owners and buyers get clear answers on each step.

Marriott

Marriott

A Marriott-flagged sale means a franchise application for the buyer and a change-of-ownership PIP.

CourtyardFairfield by MarriottSpringHill SuitesTownePlace SuitesResidence Inn
Marriott brand pages →
Hilton

Hilton

Hilton-flagged sales turn on approvals and PIP expectations, so we raise them early.

Hampton by HiltonHome2 SuitesTru by HiltonHilton Garden InnHomewood Suites
Hilton brand pages →
IHG

IHG

From Holiday Inn Express to extended-stay Candlewood and Staybridge, plan the sale around brand requirements.

Holiday Inn ExpressHoliday InnCandlewood SuitesStaybridge Suitesavid
IHG brand pages →
Choice

Choice

Choice flags raise conversion, PIP and approval questions that buyers ask first.

ComfortQuality InnSleep InnCountry Inn and SuitesEcono LodgeWoodSpring Suites
Choice brand pages →
Wyndham

Wyndham

Wyndham flags come with flag, PIP and conversion options worth weighing early.

La QuintaMicrotelDays InnSuper 8WingateBaymont
Wyndham brand pages →
Best Western

Best Western

Best Western’s house now sits under WorldHotels, the masterbrand announced in October 2026. It runs from WorldHotels Collection and Aiden down to SureStay, with Best Western, Best Western Plus, and Best Western Premier in the middle. A sale means a change-of-ownership process with the brand and, often, a PIP.

Best Western →

Independent

No chain flag, no brand standards manual, no franchise PIP. An independent hotel lives on its own name, its own operator, and how well it sells itself. That takes a different kind of sale.

Independent →
What the contacts help with

Clear answers on the brand steps.

Owners get clear answers on approval, PIP and flag steps from a broker with top-level brand contacts.

  • Change-of-ownership timing
  • PIP scope conversations
  • Conversion options to another flag
  • Buyer approval questions
Brand questions

FAQ

Still deciding? Call (866) 616-TEAM and talk to the team directly.

Read owner reviews →
Do I need brand approval to sell my hotel?

A franchised sale runs through the brand: change of ownership and a new franchise application for the buyer. We raise approval questions early so they’re answered before they slow the deal.

What is a change-of-ownership PIP?

When a franchised hotel sells, the brand usually sets a property improvement plan for the new owner. Its scope affects price, so we get it on the table early.

Can my hotel switch brands?

Conversion to another flag is an option worth weighing. Brand contacts help clarify the conversion path and the PIP that comes with it.

Which brands do you work with?

Six brand families: Marriott, Hilton, IHG, Choice, Wyndham and Best Western.

Does Thunder represent the brands?

No. He represents owners and buyers.

What about franchise termination or an early exit?

Involve your franchise attorney early. We can work alongside them on the sale side.

Selling a branded hotel?

Start with the brand in mind.