Selling a hotel is a business decision. Run it like one.
Price it right, keep it quiet until it’s time, and reach buyers who can close.
Five steps, planned around your goals.
The owner runs a planned sale, with a broker who qualifies buyers and negotiates to closing.
Valuation and positioning
PIP and franchise transfer strategy with the brand
Off-market test or full marketing
Buyer qualification
Proof of funds, lender, brand approval odds.
Negotiation through closing
Two paths to a sale.
Off-market
- Maximum confidentiality
- Curated buyers
- NDA first
Full market
- Widest exposure
- Competitive tension
We’ll help you choose the path that fits your hotel.
Tell us about the hotel and the sale.
Three short sections. Your details stay with Thunder’s team.
Sample form for review only. Nothing is submitted.
FAQ
Still deciding? Call (866) 616-TEAM and talk to the team directly.
Read owner reviews →Can I sell my hotel confidentially?
Yes. An off-market sale gives maximum confidentiality: your hotel goes only to curated buyers, and each signs an NDA first. Nothing is marketed without your written approval.
How does the hotel sale process work?
Five steps: valuation and positioning; PIP and franchise transfer strategy with the brand; an off-market test or full marketing; buyer qualification; and negotiation through closing.
Can I sell a franchised hotel?
Yes. A franchised sale runs through the brand: change of ownership, a new franchise application for the buyer and usually a PIP. We plan for those steps with the brand from the start.
Should I do the PIP before I sell?
It depends on the scope and what buyers will pay. Your BOV looks at PIP and capex exposure, so you can weigh doing the work, pricing it in or selling before it.
Off-market or full market: which is better?
Off-market gives maximum confidentiality and curated buyers, NDA first. Full market gives the widest exposure and competitive tension. We’ll help you choose the path that fits your hotel.
How do you qualify buyers?
Before they see your numbers, we look at proof of funds, their lender and their odds of brand approval.
What size hotels do you sell?
$10M to $20M hotels, Nationwide. Other sizes are considered.
Do I need a BOV before I sell?
It’s the usual first step. A free, confidential Broker Opinion of Value sets the number and the positioning for your sale.
Hotel sales, backed by the full team.
Investment Sales
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Explore Investment Sales →Make a tricky deal workDeal Structuring
Seller financing, 1031 and 721 exchanges, sale-leasebacks and more. We work it out with your CPA and attorney.
Explore Deal Structuring →Finance or refinanceCapital Advisory
Loans and equity for buying, refinancing, building or recapitalizing. We put together a package a lender can say yes to.
Explore Capital Advisory →Client storiesIn their own words
Reviews and testimonials from Kohler Team clients, in their own words.
Read client stories →