Brand relationships
Wyndham
Wyndham calls itself the world’s largest hotel franchisor. Its ladder runs from Registry Collection and Wyndham Grand down to Super 8, Days Inn, and Travelodge, with a growing extended-stay bench. Selling a Wyndham-flagged hotel means a change-of-ownership application with the brand and, often, a PIP.
Wyndham brand
Dallas, 1981Headquarters
Parsippany, New JerseyIndependent public company
2018A Dallas hotel brand and a franchise company that found each other.
The Wyndham hotel brand started in Dallas in 1981, with developer Trammell Crow behind it. The company that runs Wyndham today has a different starting point: it was incorporated in 1990 as Hospitality Franchise Systems, set up to buy the Howard Johnson brand and the U.S. franchise rights to Ramada.
From 1997 to 2018 the hotel business sat inside Wyndham Worldwide and its predecessor. In 2018 Wyndham Hotels & Resorts completed its spin-off and listed on the New York Stock Exchange as an independent company, based in Parsippany, New Jersey.
Today Wyndham lists 25 hotel brands on its corporate site and ties them together with Wyndham Rewards. The center of gravity is midscale and economy, where a lot of owner-operators live. For a buyer, the flag sets the prototype, and the brand sets the terms of a sale: change of ownership, the application, and often a PIP.
What guests and buyers already associate with Wyndham
Economy and midscale, at scale
Super 8, Days Inn, Travelodge, Microtel, La Quinta, and Baymont are names guests and lenders already know. That makes a Wyndham flag a practical fit in markets where the buyer is an owner-operator.
Room to convert
Trademark Collection and Registry Collection let a hotel keep its own name and join Wyndham’s distribution. For an independent owner, that is a lighter step than a full prototype.
An extended-stay push
WaterWalk and ECHO Suites sit beside Hawthorn as Wyndham’s extended-stay brands. ECHO is new construction only, which tells a buyer something about land, cost per key, and timing.
Wyndham’s brands, by segment
This is Wyndham’s brand house, read top to bottom in the segments Wyndham uses with owners: distinctive, upscale, lifestyle, midscale, value, and extended stay. Each card notes who the brand is built for and how the hotel runs.
Distinctive
The top of Wyndham’s house. Luxury independents and upper-upscale full service.
Registry Collection Hotels
Luxury independents that keep their name
Luxury collection
Wyndham Grand
Upper-upscale hotels in resort and city destinations
Full serviceUpscale
Full-service hotels with meeting space, including the Dolce conference brands.
Wyndham
The namesake upscale brand
Full service
Dolce Hotels & Resorts
Hotels and resorts built around meetings
Full service, conferenceDolce Nova
A newer extension of Dolce for Europe, the Middle East, Africa, and India
Full service
Vienna House
European city and resort hotels
Full service
Esplendor Boutique Hotels
Boutique hotels with roots in Latin America
Upscale boutique
Dazzler by Wyndham
Upscale lifestyle hotels with roots in Latin America
Upscale lifestyleLifestyle
Brands for travelers who want something other than the standard box, from city hotels to all-inclusive resorts.
TRYP by Wyndham
City hotels in the middle of things
Select / urban
Trademark Collection
Upper-midscale and up independents with their own name
Soft brand
Wyndham Alltra
Wyndham’s all-inclusive resort brand
All-inclusiveDazzler Select by Wyndham
A value-priced lifestyle extension of Dazzler
LifestyleMidscale
Free breakfast, efficient prototypes, and the brands that carry much of the U.S. system.
La Quinta
Upper midscale with free breakfast
Select service
Wingate
Oversized rooms for business travelers
Select service
Wyndham Garden
Suburban and airport hotels with meeting space
Select / full service
Ramada
Midscale worldwide, from full service to quick stopovers
Full / select serviceRamada Encore
Compact Ramada for city stays, mostly outside the U.S.
Select service
AmericInn
Family-friendly hotels with hot breakfast
Limited service
Baymont
Midscale value with free breakfast
Limited serviceValue
Wyndham’s economy brands. Simple rooms, low cost to run, and names guests already know.
Microtel
Economy new-build with an efficient prototype
Limited service
Days Inn
Economy staple across North America
Limited service
Super 8
Economy roadside hotels across North America
Limited service
Howard Johnson
Economy hotels with a family-travel heritage
Limited service
Travelodge
Economy for road trips and outdoor travel
Limited serviceExtended stay
Longer stays, kitchens, and a leaner operating model than a transient hotel.
WaterWalk Extended Stay by Wyndham
Upscale extended stay and all-suite concepts
Upscale extended stay
Hawthorn Extended Stay
Suites with full kitchens and hot breakfast
Extended stay
ECHO Suites Extended Stay
New-construction extended stay prototype
Extended stayA Wyndham flag is part of the deal. We know who to call.
Selling or buying a Wyndham-flagged hotel means a conversation with the brand: change of ownership, the franchise application, and often a PIP. The Kohler Team and Hospitality Sales Group help owners and buyers get through those steps, without sending you off to find a brand representative on your own.