Brand relationships
IHG
IHG runs from Six Senses and Regent at the top to Holiday Inn Express, avid, and Candlewood Suites. Selling an IHG hotel runs through the brand’s change-of-ownership process and, often, a PIP.
Roots
Holiday Inn, Memphis, 1952Headquarters
Windsor, EnglandBecame IHG
2003A family road trip and a motel that let the kids stay free.
In 1951 Memphis businessman Kemmons Wilson took his family on a road trip to Washington, D.C., and paid extra for each of his five kids at almost every stop. On August 1, 1952, he opened the first Holiday Inn on Summer Avenue in Memphis: a standard room, a pool, a restaurant, and children under 12 free.
Holiday Inn began franchising in 1954, one of the first hotel brands to do it, and in 1983 it started the first hotel loyalty program. The other half of today’s company dates to 1946, when Pan Am founder Juan Trippe started the hotel company that became InterContinental. After decades under different owners, the hotels split from Six Continents in 2003 and became InterContinental Hotels Group.
Today IHG runs from Windsor, England, and ties its brands together with IHG One Rewards. Noted Collection, announced in 2026, is its 21st brand. For owners and buyers, the flag sets the prototype and the service model, and it sets what the brand will ask for when the hotel changes hands.
What guests and buyers already associate with IHG
Holiday Inn is the household name
Holiday Inn and Holiday Inn Express carry a lot of IHG’s recognition. Guests know what they are getting and lenders know the brand, which helps when a buyer is sizing up a reflag or a conversion.
Premium brands built for conversion
voco, Vignette Collection, and the new Noted Collection let a hotel keep more of its own character than a classic prototype allows. For an owner thinking about a reflag, they are worth a look before a full rebuild.
Suites for the long stay
Staybridge, Atwell, and Candlewood cover extended stay from upscale down to midscale. Long-stay hotels run with leaner staffing and a different revenue mix, and buyers underwrite them that way.
IHG’s brands, by segment
This is IHG’s brand house, read top to bottom in the collections IHG uses: luxury and lifestyle, premium, essentials, and suites, with exclusive partners alongside. Each card notes who the brand is built for and how the hotel runs.
Luxury & lifestyle
The top of IHG’s house, from Six Senses resorts to Hotel Indigo’s neighborhood boutiques.
Six Senses
Wellness-focused luxury resorts and spas
Luxury resort
Regent Hotels & Resorts
Luxury hotels in major gateway cities
Full service
InterContinental Hotels & Resorts
IHG’s global luxury flagship since 1946
Full service
Vignette Collection
Luxury and lifestyle hotels that keep their own name
Collection
Kimpton Hotels & Restaurants
Boutique hotels with restaurants that stand on their own
Lifestyle full service
Hotel Indigo
Boutique hotels shaped by the neighborhood around them
Upscale lifestylePremium
Upscale brands for business and leisure, including the conversion-friendly voco and Noted Collection.
Noted Collection
Premium collection for independent hotels. First signed hotel opens in 2027.
Premium collection
voco hotels
Premium conversion brand with a relaxed, owner-friendly standard
Upscale
Ruby
Compact “lean luxury” city hotels, joined IHG in 2025
Select / urban
HUALUXE Hotels and Resorts
Premium hotels created for Chinese travelers
Full service
Crowne Plaza
Upscale full service for business travel and meetings
Full service
EVEN Hotels
Premium hotels built around fitness and rest
Select serviceEssentials
The midscale core. Holiday Inn, Holiday Inn Express, and the newer conversion and new-build brands.
Holiday Inn Express
Upper-midscale select service with free breakfast
Select service
Holiday Inn Hotels & Resorts
Midscale full service with a restaurant and bar
Full serviceGarner
Midscale conversion brand for existing hotels
Midscale conversion
avid hotels
Midscale new-build with a simple, efficient room
Limited serviceSuites
Extended stay and vacation ownership. Kitchens, longer stays, and a different operating model.
Staybridge Suites
Upscale extended stay with full kitchens
Upscale extended stay
Atwell Suites
Upper-midscale all-suites for a few nights or a few weeks
Extended stay
Candlewood Suites
Midscale extended stay built for the long week
Midscale extended stay
Holiday Inn Club Vacations
Vacation ownership resorts under the Holiday Inn name
Vacation ownershipExclusive partners
Beside the ladder, not on it. A partner brand bookable through IHG One Rewards.
Iberostar Beachfront Resorts
Beachfront all-inclusive resorts through an IHG alliance
All-inclusive resortA IHG flag is part of the deal. We know who to call.
Selling or buying a IHG-flagged hotel means a conversation with the brand: change of ownership, the franchise application, and often a PIP. The Kohler Team and Hospitality Sales Group help owners and buyers get through those steps, without sending you off to find a brand representative on your own.